Sheet C-01 · Case record
Client withheld — NDA
SaaS
Case study C-01 · From the record
3.5x
MRR Growth
Engineering a 3x ARR Growth System for a B2B SaaS Platform
A Bengaluru-based B2B collaboration platform needed to scale from $80K to $500K MRR without proportionally increasing their sales team. We engineered a full-stack growth system spanning product-led acquisition, automated onboarding, and expansion revenue infrastructure.
Sheet 01 · Challenge
The Challenge
What They Faced
The client had strong product-market fit but was bleeding money on manual sales processes. Their trial-to-paid conversion sat at 4.2%, onboarding took an average of 14 days, and 73% of expansion revenue opportunities were being missed because the team lacked systematic upsell triggers. Customer acquisition cost had climbed to $1,800 — unsustainable for their price point.
Sheet 02 · Solution
The Solution
What We Engineered
We architected a product-led growth engine with three interconnected systems: an automated onboarding sequence that reduced time-to-value from 14 days to 3 days, a behavioral scoring model that triggered contextual upgrade prompts based on usage patterns, and a CRM-integrated expansion revenue pipeline that surfaced upsell opportunities to the sales team at precisely the right moment.
Sheet 03 · Results
Client withheld — NDA
The Results
Measurable Impact
Outcomes directly attributable to the systems we engineered. Client identity protected under NDA.
| Metric | Recorded value |
|---|---|
| Trial-to-Paid Conversion | 11.8% |
| CAC Reduction | 64% |
| MRR Growth | 3.5x |
| Net Revenue Retention | 128% |
- Trial-to-paid conversion increased from 4.2% to 11.8% within 6 months
- Customer acquisition cost reduced from $1,800 to $640
- Monthly recurring revenue grew from $80K to $280K in 9 months
- Net revenue retention reached 128% through automated expansion triggers
Sheet 04 · Stack
Technology Stack
Tools & Platforms Used
- Next.js
- Node.js
- PostgreSQL
- HubSpot CRM
- Segment
- Mixpanel
- AWS Lambda
- Stripe Billing
Sheet 05 · Next
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